AA Singapore President, Mr Bernard Tay, shares insights, highlights collective achievements and vision for future initiatives.The Automobile Association of Singapore (AA Singapore) held its Annual General Meeting (AGM) on 29 May 2024 at YWCA Fort Canning. The AGM was helmed by AAS’s President, Mr Bernard Tay, who reviewed the transformative milestones of the past year and shared future plans of the Association. 

Adapting to Challenges, Embracing Innovation

Mr Tay’s opening address began by acknowledging the unprecedented challenges that AAS and its members had faced during the COVID-19 pandemic, during which in-person events were prohibited. Despite this, this period proved to be an opportunity for innovation and finding new ways to connect. Mr Tay is grateful for the opportunity to share the milestones and achievements of the past years that have shaped our collective efforts.

This innovative streak continues in the Association’s endeavours to meet the dynamic needs of its members and the automotive landscape. “This continual process of transformation involves refining our membership offerings, enhancing services, and pursuing strategic acquisitions, all aimed at enriching our members’ experiences,” said Mr Tay.

As part of this transformation, substantial improvements have been made to engage members, with a focus on enhancing digital infrastructure to provide a secure and convenient experience. Key developments include a revamp of the AAS website to implement the latest security protocols, user education on best practices, and the adoption of two-factor authentication security measures. The updated AAS website also offers a user-friendly interface and streamlined navigation.

In addition, enhancements were made to the Association’s Customer Relationship Management system, optimising performance and integration with other platforms, thus further improving the user experience. Cybersecurity measures to safeguard AA Members against potential threats were bolstered through Cybersecurity Awareness sessions and employee engagement.

Mr Tay took the opportunity to thank the Committee Members who had helped to guide the Management through the process. “Your unwavering support and insightful guidance have been invaluable in navigating these transformative changes,” he added.

Enhanced Membership Offerings

Over the past 12 months, AA Singapore has improved its Membership offerings to better serve its diverse Membership base. Enhancements include refining Membership packages and introducing innovative benefits such as exclusive vouchers and special rates on tourism services. This ensures that members feel appreciated and valued, and are constantly engaged on different levels.

The Association also launched One Road, a global loyalty initiative by the Fédération Internationale de l’Automobile (FIA) for AA Members. This initiative offers exclusive international privileges and special rates on travel services and accommodation. Members can explore the One Road portal here for more details.

Safety First, Everywhere

AA Singapore continues to prioritise road safety through collaboration with the Singapore Road Safety Council.

Together with esteemed partners such as the Traffic Police, Land Transport Authority, Ministry of Education, and People’s Association, AA Singapore participates annually in the Singapore Road Safety Month (SRSM) to raise awareness about road safety issues. Last July, AA Singapore helped to raise awareness about speeding and jaywalking hazards.

AA Singapore set up an educational booth on 1–2 June this year and delivered a talk about blind spot awareness and the importance of safe driving speeds at an SRSM event. Held at the Toa Payoh Hub Mall, it was themed ‘Road Safety Begins With You and Me’.

In October 2023, AA Singapore organised the Overseas Safe Driving Forum, focusing on preparation for safe driving abroad. The forum featured speakers from well-respected organisations such as the Malaysian Institute of Road Safety Research, Thai Ecotourism & Adventure Travel Association, International Road Assessment Programme, Japan Automobile Federation, and AA New Zealand. The forum attracted 160 participants and fostered valuable insights and discussions on safe driving practices. Positive feedback from participants underscored the forum’s success in addressing key safety issues and promoting international collaboration for road safety.

Strong Foothold in the Motoring World

Several events in 2023 demonstrated AA Singapore’s role as a key player in the international motoring community while highlighting its commitment to industry leadership, networking, and the promotion of road safety in motorsports.

During the Singapore Grand Prix Formula One in September 2023, AA Singapore and Motor Sports Singapore hosted a welcome dinner for the FIA President, Mr Mohammed Ben Sulayem; additionally, AA Singapore extended hospitality to fellow Automobile and Motorsports Clubs. These events sparked meaningful conversations and fostered collaboration among participants.
Another 2023 highlight was AA Singapore securing the Europcar Singapore Franchise, thus strengthening its position in the motoring industry. This acquisition provides members with exclusive benefits, including special overseas car rental rates and worldwide selections.

Finally, AA Singapore expanded its influence in the Electric Vehicle (EV) sector through a partnership with Starcharge Energy Pte Ltd.

These initiatives highlight AA Singapore’s commitment to innovation and sustainability in the automotive industry.

Effective Alliances

AA Singapore serves more than 50,000 members, offering services beyond motoring needs such as road safety training and fun member experiences such as Autoventure^TM. This is part of AA Singapore’s goal to be a trusted partner in all aspects of its Members’ journeys, providing reliable support and solutions that extend beyond traditional motoring assistance.

In 2023, AA Singapore’s mechanics and tow crews responded to over 16,000 roadside assistance requests despite a 47% increase in phone calls, leading to occasional manpower shortages and longer queues. Despite these challenges, AA Singapore prioritised Members’ needs and worked diligently to provide timely assistance.

To overcome these challenges, AA Singapore established strategic partnerships with reputable third-party providers, ensuring continued high service standards and efficient member assistance, especially during peak periods.

Autoventure™ Achievements

In 2023, AA Singapore’s Autoventure™ achieved significant milestones in eco-friendly travel and expanding international experiences for members. One of these is the first convoy drive to Vietnam since the pandemic; the 31-day drive also took participants through Thailand and Cambodia.

Another noteworthy journey was the London-Singapore Expedition Drive, which saw 33 participants in 12 cars travelling 25,000km across 21 countries in 98 days, building on the success of the 2019 drive, which covered 21,000km across 16 countries.

Autoventure™ also features drives with electric vehicles, highlighting its commitment to eco-friendly travel and promoting environmental consciousness within the automotive and travel industries. Key events of this nature included the 12-Day Autoventure Eco-Driving in South Korea, supported by Hyundai Motor Company, and the 13-Day Hyundai Motor Expedition ASEAN EV Drive to Malaysia, Thailand, Cambodia, and Vietnam.

Evolving Insurance Offerings

Under AAS Insurance Agency (AASIA), the insurance offerings have evolved to meet the diverse needs of its members. Enhancements to the TourCare Plus travel policy, in collaboration with Liberty Insurance, include coverage for pre-existing conditions and extended COVID-19 coverage for people aged up to 85 years.

Additionally, the AASIA introduced the International Driving Permit — Personal Accident coverage at an affordable rate of $5.40, reflecting a commitment to providing comprehensive and tailored travel protection.

Educational Endeavours

The AAS Academy responded to Singapore’s shift towards sustainable transportation by expanding course offerings, including updates to the Car Appreciation Course’s materials that incorporated insights into electric and hybrid vehicles. The Academy also provided an Eco & Safe Driving webinar, promoting sustainable and safe driving practices.

Members benefited from flexible access to training through live webinars and the Learn@AAS online platform. Additionally, a Hazard Perception workshop during the Military Transport Safety seminar aimed to improve hazard perception skills and reduce vehicle crashes.

Community Engagement

AA Singapore remains committed to community building by engaging in initiatives that positively impact society. These include partnering the Institute of Technical Education (ITE) to establish the Automobile Association of Singapore Book Prizes, which recognises outstanding graduates from the Nitec in the Automotive Technology course, and contributing to ITE College West’s scheme to provide meal tokens for underprivileged students.

Leadership Transition

As AA Singapore navigates a period of leadership transition, Mr Tay extended his heartfelt gratitude to all involved for their unwavering support. “Just as political stability is vital for a nation’s progress, stable leadership transitions within AAS are essential to uphold operational continuity, implement strategic initiatives, and maintain Member’s trust and satisfaction,” he said. “The pandemic has further complicated this process, adding unprecedented challenges and delays. Despite these hurdles, the collaborative spirit and dedication of our community have been remarkable.”

Future Direction

AA Singapore welcomed Ms Diana Ng to the Resource Panel Committee, demonstrating a commitment to diversity and inclusion, and ensuring a variety of perspectives in the Association’s decision-making processes. On a related note, Mr Tay expressed his gratitude to all the other Resource Panel Members for volunteering their time and expertise to assist AA Singapore.

Additionally, AA Singapore is actively introducing younger talents into the General Committee. This move ensures agility and responsiveness to emerging trends, fosters a seamless transition to the next generation of leaders within the Association, and maintains its position at the forefront of automotive services and Member’s engagement.

In closing, Mr Tay reiterated his appreciation for the General Committee Members, Resource Panel Members, AA Management and staff, and AA Members for their patience and resilience during this period, whose support helped maintain the momentum of AAS’ operations. “I am confident that, with your continued dedication and unwavering commitment, AA Singapore will not only navigate this transition, but also emerge stronger and more resilient,” assured Mr Tay. “Together, we will continue to uphold our values, meet future challenges head-on, and achieve new milestones in our journey.”

Following Mr Tay’s speech, the meeting proceeded with the AGM resolutions and Mr Tay excused himself before the agenda item to elect six members to the committee for the ensuing term as he is an Interested Party, and handed over the Chairmanship to Mr Low Beng Tin, Vice President. As 8 valid nominations were received at the close of the nomination date on 17 May 2024, Members were required to vote. Each member eligible to vote received a voting card and cast their vote by placing it in the ballot box. The following six nominees namely Mr. Bernard Tay, Mr. Wong Siew Hong, Mr. Alvin Phua, Prof. Tay Boon Keng, Mr. Thomas Yeoh Eng Leong, and Mr. Darryl Wee, were elected to the committee.

The voting process was conducted by Messers Lo Hock Ling & Co, as the auditors, CitadelCorp, the independent scrutineers, and Drew & Napier, as the independent legal advisor.

AA Singapore received 1 any other business (AOB) as of 5pm on 20 May 2024 from Mr Loe. Mr Loe wrote in his concern about the increase in waiting time for roadside assistance as compared to the 80s and 90s as well as the sufficiency of staffing and resources deployed.

Deputy President, Mr Low addressed concerns about roadside assistance wait times, aiming for a response time of 1 to 1.5 hours and achieving 45 minutes to 1 hour during normal periods while acknowledging occasional delays. He attributed longer waiting time to increased vehicles and technological complexities since the 1990s. Priority is member service and staff safety, utilising fleet and partners during peak times. AA Singapore has been actively reviewing staffing and resources allocation to optimise service levels amid growing membership. While AA Singapore continues to recruit, the Association is committed to improving the operational capacity to better meet members’ needs.

Chairman Low thanked Mr Loe for his feedback, which helps in our ongoing efforts to enhance our service delivery.