Discover Isan, Thailand’s vast and vibrant northeast, where ancient ruins, lively markets, and bold flavours await. This quick guide covers what to do, eat, and see for first-time visitors keen to experience authentic Thai culture beyond the usual tourist trail.
Isan, Thailand’s largest region, remains one of the country’s best-kept secrets. Bordering Laos and Cambodia, Isan is famed for its Khmer temples, rolling rice fields, and a cuisine that packs a punch. The region’s warm-hearted locals and laid-back pace make it ideal for travellers seeking a genuine Thai experience.
What to do
Explore ancient Khmer temples 
Isan is dotted with spectacular Khmer ruins, remnants of the Angkor Empire. The Phimai Historical Park in Nakhon Ratchasima boasts one of the most impressive temple complexes outside Cambodia, while Phanom Rung in Buriram sits atop an extinct volcano, offering sweeping views and atmospheric sunrises.
Cruise the Mekong River
The mighty Mekong forms Isan’s northern border. In towns like Nakhon Phanom and Nong Khai, you can stroll scenic riverfronts, take boat rides, or simply watch life drift by on the water.
Experience local festivals
Isan’s calendar is packed with colourful festivals. The Ubon Ratchathani Candle Festival in July features enormous, intricately carved wax sculptures paraded through the city, marking the start of Buddhist Lent. The Bun Bang Fai Rocket Festival in May in Yasothon is a raucous, sky-high celebration to beckon the rains.
Visit quirky attractions
Don’t miss Sala Kaew Ku in Nong Khai, a surreal park filled with towering Buddhist and Hindu-inspired sculptures. For nature lovers, Bueng Kan’s Phu Thok Mountain offers a thrilling hike with panoramic views.
Where to Stay
Whether you’re looking for comfort, heritage charm, or a local guesthouse experience, Isan has a growing number of great places to stay. Hotels in Isan are very affordable by international standards. Here are some recommended options:
Budget:
Mut Mee Garden Guesthouse (Nong Khai)

Riverside guesthouse popular with backpackers. Laid-back atmosphere with hammocks and gardens.
From: S$25 per night
Mid-Range:
Sunee Grand Hotel (Ubon Ratchathani)

Centrally located with a pool, gym, and easy access to shopping and restaurants.
From: S$60 per night
The River Hotel (Nakhon Phanom)
Overlooks the Mekong River with clean, comfortable rooms and sunset views.
From: S$55 per night
Boutique:
Amanta Hotel Nong Khai

Modern, clean hotel with a peaceful setting and excellent service.
From: S$75 per night
Luxury:
The Ban Chiang Hotel (Udon Thani)

One of the city’s top hotels with spa facilities, pool, and refined décor.
From: S$100 per night
Note: Rates may vary depending on travel dates, booking platform, and room type.

What to Eat
Khon Kaen
- Kaen Ground: A much-loved spot for authentic Isan flavours in a modern setting. Found inside Ad Lib Hotel, it’s regarded for dishes that draw foodies from across town.
- Just Follow The Goat The Journey: A family-friendly cafe and restaurant by the lake, famous for both creative Isan dishes and international options, with indoor/outdoor seating.
Nakhon Phanom
- Pen Pla Pen Restaurant: Regulars love this casual eatery for generous portions of Isan favourites and ultra-fresh fish. It’s tucked just off the main street, a true local gem.
- Best Beef @ Nakhon Phanom: For meat lovers: feast on grilled beef and classic Isan fare at this lively, affordable spot in At Samat.
- Sabai Dee: Known for its wide-ranging Isan and Thai menu, lively crowd, and top value—especially popular for group dinners.
- River Bar & Restaurant: Enjoy riverside dining with a view of the Mekong, perfect for sunset drinks and hearty local dishes.
- The TREE Cafe & Restaurant: A chic spot with both Thai and international options, garden seating, and regular live music nights.
Ubon Ratchathani
- Huk Mun Market: Dive into the heart of Ubon’s food culture at this animated night market. It’s perfect for sampling a cross-section of street food, from grilled meats to Isan desserts.
Tip: These spots get crowded, especially for dinner. Consider going early or reserving ahead when possible. Wherever you dine, don’t forget to ask for a local speciality or staff recommendation, that’s where Isan’s boldest flavours live!
Street food stalls and bustling night markets are the best places to sample these dishes. Don’t be shy about ordering “mai phet” (not spicy) if you’re new to Isan’s heat!
What to see
- Khon Kaen: A modern city with a lively university scene, Khon Kaen is a great starting point. Visit Wat Nong Wang for panoramic city views and explore the vibrant night markets.
- Phimai Historical Park: Home to one of Thailand’s largest Khmer temples, Phimai offers a fascinating journey into ancient history. The site is beautifully preserved and less crowded than its Cambodian counterparts.
- Ubon Ratchathani: Known for its ornate temples and the Candle Festival, Ubon is a cultural hub. Don’t miss the tranquil Wat Thung Si Muang and the city’s riverside parks.
- Nakhon Phanom: Set on the Mekong, this town charms with its French colonial architecture, riverside promenade, and the revered Wat Phra That Phanom.
- Nong Khai: Famous for the Thai-Lao Friendship Bridge and the otherworldly sculptures of Sala Kaew Ku. The city’s relaxed vibe and sunset river views are a highlight.
- Bueng Kan: A hidden gem for nature lovers, Bueng Kan offers serene wetlands and the dramatic Phu Thok mountain, where wooden walkways cling to sheer cliffs.
Getting There & Around
- Getting there: Fly to Khon Kaen, Ubon Ratchathani, or Nakhon Phanom from Bangkok. Renting a car is the best way to explore Isan’s spread-out attractions—most destinations are reached via well-maintained highways, with drive times ranging from 6–7 hours to Khon Kaen, around 8–9 hours to Ubon Ratchathani, and about 10–11 hours to Nakhon Phanom. This flexibility lets you discover hidden temples, national parks, and local food stops along the route, making the journey across Isan just as rewarding as the destinations themselves.
- Getting around: Roads are generally good, but rural areas may have potholes or livestock crossings. GPS is reliable, but offline maps are handy.
When to Go
- Cool Season (Nov–Feb): Best time for sightseeing with pleasant weather.
Temperature: 20°C – 28°C - Hot Season (Mar–May): Dry and intense heat — great for festivals but stay hydrated.
Temperature: 28°C – 36°C - Rainy Season (Jun–Oct): Lush landscapes and fewer tourists, but expect afternoon showers and possible flooding in lowlands.
Temperature: 24°C – 32°COther Tips
While Thai is the official and most widely understood language in Isan, the region’s primary spoken language is Isan, a dialect closely related to Lao and commonly used in daily life. English is less widely spoken than in Bangkok or Chiang Mai. You’ll find that most locals warmly appreciate any attempt at basic Thai, but don’t be surprised to hear conversations in Isan, especially in markets and rural areas. Learning a few simple Thai phrases (such as “sawasdee” for hello or “khop khun” for thank you) or using a translation app can make interactions much smoother. If you’re curious, asking about the Isan language and culture is a wonderful gateway to deeper connections during your visit.
Isan is dotted with spectacular Khmer ruins, such as Phimai Historical Park in Nakhon Ratchasima and Phanom Rung in Buriram. When visiting these revered sites, remember to dress modestly; shoulders and knees covered is the standard for both men and women. Always remove your shoes before entering inner temple spaces, and refrain from loud conversation or disruptive behaviour. A respectful greeting, such as a polite smile or a Thai wai, is always appreciated when meeting monks or locals at these sacred sites.
Join the AA Autoventure Trip!
Keen to explore Isan with expert guidance? The Automobile Association of Singapore (AAS) is organising a 12-day, 11-night fly-drive trip through Isan, covering all the highlights with the comfort of pre-arranged hotels and local support.
Find out more and sign up here.
Fall in love with Isan
Isan rewards the curious traveller with its rich tapestry of history, culture, and cuisine. Whether you’re wandering ancient ruins, savouring fiery street food, or soaking up river views, Thailand’s northeast promises an adventure far from the ordinary. Pack your sense of discovery, and get ready to fall in love with Isan.