A dedicated partner in support of this important event, AA Singapore’s booth promotes a driving toolkit that not only reveals the real risk of mobile phone-distracted driving, but offers plans to mitigate the risk of a crash.
Organised by the Traffic Police (TP) and Singapore Road Safety Council (SRSC), and co-organised by the Land Transport Authority (LTA), Ministry of Education (MOE), People’s Association (PA), and Automobile Association of Singapore (AAS), the 2025 edition of the Singapore Road Safety Month was launched on 31 May 2025 at the Suntec Singapore Convention & Exhibition Centre. The Guest of Honour was Ms Sim Ann, Senior Minister of State, Ministry of Home Affairs and Ministry of Foreign Affairs.
This year’s Singapore Road Safety Month marks the 10th anniversary of the ‘Use Your RoadSense’ initiative and the Singapore Ride Safe 2025. TP introduced it to the public in 2015 to engage road users and other stakeholders such as the transport industry, and to instil a positive mindset change among road users through dialogue and advocacy on road safety. ‘RoadSense’ has since been promoted as a set of positive road safety attitudes to encourage all road users to contribute towards a safe road culture in Singapore.
In addition, this year’s Singapore Road Safety Month has, for the first time, integrated the annual Singapore Ride Safe event for motorcyclists so as to streamline efforts to reach more groups of road users.
Programme Highlights
SRSC announced its street interview series, called ‘Safe Streets’. Spanning five video episodes, the clips feature different road users — motorists, cyclists, seniors, caregivers and children — being quizzed on a range of road safety issues. The clips also contain practical road safety tips and advice. The videos were released throughout the month of June on SRSC’s social media platforms (Facebook and YouTube).
SRSC and TP collaborated with LTA and MOE to pilot a new handheld ‘STOP’ sign at seven selected primary schools from 1 July 2025. Students from these schools (see list below) will each be handed one of these signs to be used at pedestrian crossings so that they become more visible to approaching vehicles.
But what most children were arguably most excited for was the launch of a new mini road circuit designed specially for them. It’s where they can learn and practise proper road crossing techniques in a safe environment.
The AAS Booth
Besides a new child safety talk by healthcare professionals, this year’s SRSM also boasted booths by stakeholders and partners. Besides AAS, other exhibitors included Ng Teng Fong General Hospital, Singapore Civil Defence Force, 3M Singapore, Singapore Police Force, GIA Singapore, and SBS Transit Ltd.
This year, AAS booth educated the public on the campaign ‘Drive in the Moment’, a web-based toolkit with Risk Rater and Plan Builder. It highlighted the dangers of in-vehicle mobile phone use for both experienced and inexperienced drivers.
In Risk Rater, the driver is prompted to rank the risk of a crash during mobile phone-distracted driving and the tool reveals the actual crash risk as determined by road safety experts. This comparison helps raise awareness by highlighting the gap between perceived and real danger, thus shining a spotlight the true severity of mobile phone distraction. The tool also compares the crash risk with other well-high risk driving behaviours, providing a clearer perspective on just how dangerous distracted driving can be.
In Plan Builder, drivers are prompted to identify the situations and moments they feel most tempted to use their mobile phones while driving. Based on their responses, the tool generates a bespoke mental plan designed to help them respond safely and responsibly. It also includes strategies to manage relapses and reinforces positive driving behaviour.
Check out the website here: https://driveinthemoment.org/sg
In addition, the booth showed the blind spots drivers encounter in different types of vehicles, as well as the pros and cons of speeding on the roads. To add some excitement for the younger crowd, the booth also featured a fun-filled Mario Karting, where kids could experience the thrill of racing while learning valuable lessons about road safety and responsible driving in a playful, interactive way.
